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Africa Music is not Growing?
Let us dig in! African Music isn’t growing at the rate it is projected to. Could this be the confirmation of the plateau? Let’s unpack 3 key learnings from the 2025 IFPI Report 2025, the world’s most comprehensive annual report on the state of music 1. WHERE IS THE REAL MONEY IN AFRICAN MUSIC? Sub-Saharan…
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‘Firsts’ Matter: Why Every Brand’s Beginning Deserves Intention
Every brand has a first. The first idea.The first conversation.The first client.The first risk taken quietly, long before anyone was watching. At MAE MCG, we believe ‘firsts’ are not small moments. They are foundational ones. This is our first blog post, and we’re choosing to begin by acknowledging something we often overlook in branding, communications,…