Category: Public Relations
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“Don’t Call it a Comeback…”
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If you’ve been on a career break and are ready to make a comeback, here are 3 things to consider before stepping back into the limelight. 1. Don’t “announce a comeback”. Prove you’re active: Nobody cares about the break. They care what you’re doing now. Skip the shalaye of “here’s why…
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Everything Your Growth Needs is on the Other Side of “Cringe”
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Growth doesn’t feel brave. It feels awkward. That first TikTok with shaky audio. Pitching your client to 10 podcasts and getting 9 ‘no’s. Asking your audience to buy tickets. Posting that clip before it is perfect. That’s cringe. The thing though is, cringe is just the tax you pay to…
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How to Write a Standard Press Release That Actually Gets Read
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In today’s fast-moving media world, a well-crafted press release remains one of the most effective ways to share important news with journalists, bloggers, investors, and the public. Whether you’re announcing a new product, a major partnership, a funding round, or an upcoming event, following a clear, professional structure helps your…
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Spaghetti or Spicy Noodle? Ayra Starr’s Tiny Desk Has Everyone Talking
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When the stage is intimate, the opinions are anything but. On June 8, Ayra Starr finally got behind NPR’s iconic desk—a dream she’d been nursing since she was 14. She traded her signature “Fashion Killer” looks for a simple black sweatsuit, intentionally stripping away the high-glam artifice to focus entirely…
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The Diva Economy: Why Being A Little
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Difficult Works In Pop Culture Being called a diva used to be considered career-ending. Now? It might actually be part of the PR strategy. Somewhere along the way, Pop Culture became obsessed with difficult women again. The girls are arriving late, refusing interviews, giving one-word answers, walking out of events,…
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Sometimes The Biggest Campaigns Aren’t Even About Music
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That’s something people misunderstand about MAE. We are not bound by industry labels. Additionally, there is an aspect of MAE that people often overlook. The fact that our work doesn’t stop at music is because culture itself doesn’t stop at music anymore. Sports, fashion, film, digital media, creators, podcasts, nightlife,…
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The Economics of Afrobeats: Who Actually Makes the Money?
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Afrobeats is a billion-dollar cultural phenomenon. But between the artist on stage and the fan streaming from their phone, there are a lot of hands in the pot – and not all of them are African. In 2023, Nigerian music alone generated an estimated $100 million in streaming revenue. Afrobeats…
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Visibility Can Fool You
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Yes… I know that’s harsh, but to be honest, that’s one of the most dangerous things about the entertainment industry. Visibility can often appear as success when viewed from a distance. A viral clip looks like success.A trending sound looks like success.A sold-out show looks like success.A repost from a…
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The Streaming Economy Is Growing. Your Share Of It Is Not.
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Those are two different conversations. I know that’s not what you want to read on a Monday morning.Stay with me. Last year, we had a consultation at MAE with a talent who had spent just over ₦1.8M on TikTok campaigns targeting a Nigerian audience. He opened his dashboard proudly.300,000 views…
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The Release Is Not the Strategy
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A release date is not a plan. The date gets set. The artwork gets finalised. The distribution goes through. And then everyone waits, hoping the numbers confirm what they already believe about the record. But hope is not strategy. And a release without a strategy is just an upload. What…